Dynamic QR Labels and Codes Overview

QR codes are widely used in everything from restaurants and healthcare services, to travel and entertainment. Now, this easy-to-use and easy-to-deploy technology is making its mark on the labels and tags of brands globally. Our dynamic QR labels enable brands to bring physical labels into the digital world, facilitating greater efficiencies for the brands themselves, and unlocking a new channel to engage the consumers they serve.

For brands, dynamic QR labels offer an easy way to verify SKUs, complete quality checks, and authenticate products via ScanMoguL (SML’s proprietary 2D barcode scanning app, available on both iOS and Android). Additionally, our dynamic QR codes enable brands to stock count labels and packaging products directly from the QR/SKU barcode and to unlock new value within existing item-level stock counts, including leveraging QR scans to support consumer behavior data collection. QR codes also offer more opportunities for customers to engage directly with brands through detailed product information, multimedia content, customized product recommendations, garment recycling details, and more.

Features and Benefits of using Dynamic QR Labels and Codes:

• Reduced label size offers cost-efficiency and supports sustainability
• Supports last-minute content changes without impacting lead times or costs
• Reduces limitations on international language translations
• Adds interactive, direct-to-consumer digital touchpoints to physical labels
• Supports “circular fashion” by displaying garment recycling details;
  labels designed to withstand extensive wear and washes
• Does not require a high technology competency to implement
• Industry agnostic