who we are

Providing digital identification solutions to leading global brands.

Powering Brand Transformation & Prosperity

Grounded in 35+ years of retail expertise, our innovative item-level RFID and brand identification solutions deliver proven results and rapid ROIs across industries.

Our Vision

To power brand transformation and prosperity.

Our Mission

To be the most trusted extension of brands worldwide by delivering technology-driven solutions in the new era of retailing.


Working as one toward a global mission.

SML’s thousands of employees are located across continents, each bringing diverse thought, cultural experiences, and valuable expertise. Combined with our holistic approach, strong teamwork, and the boundless energy we each exude, we work together as one to help our customers reach their goals.


We don’t just deliver solutions for today. We constantly anticipate the challenges of tomorrow.

Our products, technologies, and solutions are designed with one purpose in mind: to create the foundation for a more prosperous future for our customers. We are never content to rest on the successes of our past, and we are inspired by the challenges our customers bring us to create new ways of connecting products and people.


We stand by our commitments and deliver on our promises.

Each of us is empowered and accountable to deliver what we say we will, at the highest quality. These characteristics are what help us earn and maintain our position as a trusted partner for brands around the world.


We care deeply about our environment, our people, and the legacy we will leave behind.

We operate with moral, ethical, and responsible business practices, and we expect the same high standards for our employees, business partners, and customers. Everything we do is designed to have a positive impact on our communities and the environment in which we live.


We adapt to new challenges and move quickly to meet our customers’ needs.

Our strong foundation and nimble approach allow us to respond to unique customer demands, effectively delivering the impactful results needed in today’s evolving business landscape.

We Are SML

Our success as a global business and branding solutions provider is a testimony to our 35+ years of vision and innovation.

From our start in 1985 as a label and accessories provider to our position today as a worldwide leader in item-level RFID solutions, we have remained committed to continuous innovation, sustainability, and value-driven solutions for unique brand needs.

Our global network of capability and talent is more powerful than ever, yet our core values and customer-first ethos have never changed. From our executive leadership to each SML Group employee, we are inspired by the responsibility of upholding our commitment to excellence for our customers.

A Sustainable Approach

Sustainability is one of our core pillars. We recognize the critical role we play in leading the charge toward a better, more sustainable future through our people, products, solutions, and customers. And we don’t stop there. We consistently look for new ways to champion the rising sustainability standard across the industry and the world. 

Operation Green

We are continually improving our operational processes with the planet in mind, by reducing our carbon footprint, maximizing energy efficiency, and eliminating unnecessary waste.

Sustainable Solutions

Our enterprise item-level RFID software platform, Clarity®, drives more efficient and sustainable processes by minimizing overstock in stores and throughout the supply chain.

Corporate Responsibility

We’re giving back through a strong commitment to the well-being of our employees and the global communities where we do business.

Efficient Logistics

The proximity of our global manufacturing sites to garment manufacturers reduces greenhouse gas emissions and transportation waste.

Responsible Sourcing

Our suppliers, manufacturers, and contractors provide independent certifications that demonstrate compliance with local and international standards for responsible sourcing.  

Eco-Friendly Materials

We offer a variety of sustainable materials from our EcoInspire™ product portfolio, and we’re constantly looking for new materials to develop more sustainable products.

Global Reach. Local Service.

With locations in over 20 countries, our global footprint enables us to offer our customers localized service, local and regional understanding, and benefits that include:

  • Shorter lead times
  • Streamlined logistics
  • 24/7 support in all time zones

Join The Growing SML Team

SML has a career opportunity for you — right next door or across the globe. Join our progressive, socially and environmentally responsible company, with locations in 20 countries worldwide.

Industry Alliances

We’re not in it alone. Here are some of the partners, governing bodies, and business associations that help us succeed.