AUBIE | The BOPIS Retailer Scorecard
The “BOPIS Retailer Scorecard” was developed by a team under Dr. Bill Hardgrave with the purpose of testing the Omni-Channel claims of many retailers in the United States.
Originally published on rfid.auburn.edu
The scorecard was developed to analyze a retailer’s ‘buy-online-pickup-in-store’ (BOPIS) capabilities and compare their performance to other retailers in the industry. Retailers are judged across the three stages of a BOPIS order: online operations, communication between customer and retailer, and pickup process. The aggregated results for twenty (20) of the nation’s largest retailers are also incorporated into this document to provide industry averages for comparative purposes.