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Webinar: Drapers Connects: New Era Retailing: The Power of Item-Level RFID with Matalan

Webinar: Drapers Connects: New era retailing: the power of Item-Level RFID with Matalan
Dates: 3pm – 4pm GMT, 28th January 2021
Event Website:

2020 has been an unusual year for retailers. With all non-essential stores closing their physical locations back in March, how retail could survive such an uncertain landscape was put to the industry. As a result, retailers needed to utilize alternative channels to remain operational and profitable.

Taking place on 28th January 2021, this webinar will the discussion of case studies of retailer’s journeys and use of Item-Level RFID, including in 2020. Presenters will be Chris Salkeld, Head of Strategy Execution and Business Change at Matalan and Dean Frew, SML RFID’s CTO and Senior Vice President of RFID Solutions.

The webinar will explore how this powerful technology can revolutionize daily operations while also future-proofing their businesses and how businesses can utilize RFID to navigate the retail landscape in 2021.

About the speaker

Chris Salkeld
Chris Salkeld
Head of Strategy Execution and Business Change | Matalan
Dean Frew
Dean Frew
Chief Technology Officer and Sr. VP RFID Solutions | SML Group

Dean Frew, Chief Technology Officer and Sr. VP for RFID Solutions, SML Group, and Founder of SML Intelligent Inventory Solutions (formerly Xterprise, purchased by SML in 2013). Mr. Frew is responsible for driving SML’s RFID Tags and Solutions strategy, and runs the RFID solutions division, based on his 20+ years of experience delivering RFID solutions to retailers and brand owners around the global.
More details about Dean Frew, please click HERE.