SML 收购 Sumzed AB
Dallas, Texas – January 12, 2022: SML, a worldwide leader in retail RFID technology and solutions, has today announced that it has acquired Sweden-based retail customer experience platform provider, Sumzed AB. The acquisition expands SML RFID’s retail execution platform and further grows the organization’s footprint in Northern Europe.
Sumzed 成立于 Alingsås，总部位于瑞典哥德堡，现在作为 SML 智能库存解决方案业务的一部分加入公司，该业务由 SML Group 首席技术官兼 RFID 解决方案高级副总裁 Dean Frew 领导。 Sumzed 技术的加入将使 SML RFID 能够将其提供的解决方案扩展到该组织的全球客户群。
Sumzed 的交互式云平台结合了内容管理软件、硬件和事件驱动集成，以提高现有商店劳动力的效率，从而提升店内客户体验。 Sumzed 提供非 RFID 和 RFID 支持的解决方案，包括价格检查器、信息点、试衣间支持、求助电话和数字标牌。
“将 Sumzed 纳入 SML 大家庭体现了我们致力于通过进一步为全球零售客户扩展技术套件来扩大我们在零售业务新时代的领导地位，”Dean Frew 说。 “我们看到零售商前所未有地采用了我们的商品级 RFID 解决方案，此次收购使 SML 能够更直接地为我们的零售客户带来提升的客户体验技术和利益。”
Calle Skoglöf, Founder of Sumzed, said: “We are delighted to be part of SML, a leader in retail RFID technology, who like us are working to improve the workflow and item-level information management in the physical store. Together we will be able to help our customers create a whole new dimension of shopping and brand engagement experience.” For more information, visit www.sml.com/item-level-rfid/ and www.sumzed.com.
